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Can I really buy a Jade Jagger condo?

Yes you can — welcome to the next step in celebrity branding, the celebrity-named building.

I don’t mean the designer-named building, like the Philippe Starck building downtown — I mean the building named after a celebrity whose previous design cred is jewelry.
Anyway, Jade is a Chelsea condo building at 16 West 19th Street. It’s got mostly studios, with the kitchens and baths stuck in a center unit called a “pod.” People who like ‘em think they’re hip; people who don’t call ‘em office cubicles, storage units, or porta potties.

But hey, I’m happy to sell you one. And our boho girl Jade even highlighted her hair to help sell them.

Posted in For Buyers and For Design Divas and For Gawkers 12 years, 6 months ago at 1:04 pm.

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