We’ve been trying to sell our apartment ourselves and the market’s been dead. Should we hire a broker?
There are a whole bunch of real estate agents who try to get business by going to people who are selling their apartments themselves — and saying, hey, I can do a better job. The argument is that a real estate agent knows how to show your house, how to attract buyers, and how to put together a co-op board package.
While I’m all on the I-do-a-better-job side, I wouldn’t want your business. And what successful agent would? Working with clients who are broker-averse is like trying to deal with a sick person who hates hospitals.
My advice is to spend a few hundred dollars to have a professional photographer take good digital pictures of your place and start running some advertising. If interest doesn’t pick up in three weeks, cut your price.