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My apartment has been on the market for four months and no takers. Should I fire my agent?

Maybe.

Let’s ask first — whose price is it sitting at? Yours, or your agent’s?

If the apartment is listed at your price, is that different from the price your agent advised you to list at?

Because if you’ve gone AMA (against medical advice) it’s not really your agent’s fault.

If you’ve listed at a price that you both think is reasonable, the next thing to thing to check is how traffic is, both at your listing and at competitive listings.

As a rule of thumb, your buyer is probably not going to come through an open house — anyone with a true will to buy can take a couple hours off work during the week — but open house attendance is still a check that the house is being marketed properly. However, there are cases of bad weather, holiday weekends, etc., when buyers just don’t come out.

If you are at a decent price and generating traffic, you might want to consider doing some restaging before you move on to broker #2.

Posted in For Sellers 10 years, 11 months ago at 8:51 am.

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