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We are selling a $4 million apartment in New York City, and have two family friends who are realtors. How do we pick which one to work with?

Are you buying, too? If you are obligated for reasons of family politics to involve them both, the “easiest” thing to do is to have them both pitch you for the sales listing, and to use the one you don’t pick as your buyer’s broker.

Since you then will be working with a buyer’s broker who has never pitched you as a buyer’s broker, you will need to sit down and have a  conversation that you are bringing him on the deal because of family ties, but you expect x, y, and z. This conversation will be slightly uncomfortable to have, but it’s waaay easier than trying to get brokers from different firms to market a co-exclusive.

Posted in For Buyers and For Sellers 12 years, 3 months ago at 10:45 am.

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