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Mann Report


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Diary Of A Real Estate Rookie: My Year of Flipping, Selling, And Rebuilding — And What I Learned The Hard Way

By Alison Rogers

“More than six million Americans move each year. If anecdotal evidence is anything to go by, 5.9 million of them hate their real estate agents.” That’s the start of Alison Rogers’ new book, a memoir of her first year in real estate, and the reader knows right off the bat that this is going to be a little different than most ‘go, fight, win’ tracts about listing and selling. In fact, Diary of a Real Estate Rookie: My Year Of Flipping, Selling, And Rebuilding — and What I Learned The Hard Way is a hilarious book, like Sex and the City with a focus on condo deals. The narrator has the same wry sense of humor as Carrie Bradshaw, only her escapades center on contracts and clients.

Much of the authenticity stems from Rogers’ first career, journalism. She had worked as a writer and editor at Fortune, World Business, and the New York Post before she decided, at the age of 38, to go into a second career in real estate.

As the book begins, Rogers attempts to flip homes in New Jersey, an adventure that turns out to be disastrous — and laugh-out-loud funny. In the course of her first year, Rogers became licensed as an agent in both New York and New Jersey; Rookie’s struggles — and eventual triumphs — make this book required reading for every young real estate agent. But old hands will chuckle too; you’ll want to buy a copy for every one in your office.

While it’s written by a practitioner, Diary of a Real Estate Rookie is broader than just an insider guide; it contains consumer-friendly tips, and Rogers writes about real estate as though it were a blood sport, in prose that is both irreverent and sparkling. Also, she is not hesitant to make fun of herself and her inexperience; one of her chief mistakes is outlined in “Sorry I Hid Your Underwear”, a piece that would make Erma Bombeck proud.

About the Author:

Alison Rogers is the founding editor of the New York Post real estate section and now works as a real estate agent and writes the weekly column, “Diary of a Real Estate Rookie” for Inman News. A summa cum laude graduate of Harvard, she is a licensed salesperson at the Manhattan firm of DG Neary Realty, where she specializes in high-end renters and the neighborhoods of Greenwich Village and TriBeCa. She offers consumer information through her website, www.frontporchllc.com. She lives with her husband, Ivan Cohen, in a studio on Manhattan’s West Side.Diary Of A Real Estate Rookie: My Year Of Flipping, Selling, and Rebuilding — And What I Learned The Hard Way is available at www.amazon.com for $14.95.

From Mann Report, August 2007

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